Supermarkets don't get a lot of love in India. It's the local stores with friendly banter and personal service that draw loyal customers. But as the country gears up for growth in grocery e-commerce, there's promise for the big players. What does the future of the food shop look like in India?

In India, everyone delivers. From sweets to stationery to ice cream to medicine, there isn’t a market that's not ripe for home delivery. But in a country that's long been a fan of direct-to-your-door, online shopping is only one part of the story.

The Indian e-commerce market is expected to grow from $2 billion in 2013 to $8.5 billion by 2016. Most of this growth will come from clothes, shoes and accessories - showing that tech-savvy Indian consumers have grown to trust online shopping. But what's driving this shift?

Despite its humble origins in punk music, indie is now huge. From quirky film Juno, which had an indie aesthetic but made over $230 million, to art-house ads commissioned by an ice cream giant, what does indie mean today? And how can big brands successfully tap into it?