Packaging doesn't just protect contents and indicate ingredients – it now talks like we're best friends. It’s friendly, cheery and even cheeky. But do we really want our food and beauty products to hit on us? What makes successful chatty packaging, and when do we want it to shut up?

Australians are the world's third biggest consumers of ice cream, eating 18 litres per year. Specialised retailer Gelato Messina has reported 60% year-on-year growth. Can stores like this “Aussie ice cream Mecca” beat the big franchises and redefine the nation’s food habits?

Diet versions of our favourite snacks and drinks are a staple on supermarket shelves. But a low-calorie treat that isn’t pumped with sweeteners? Not so easy to find. US brand Enlightened saw this gap in the market too. Now, it's filling it with low-calorie, super-healthy ice cream.

Protein is no longer just for pumped-up gym boys, it’s for girls too. ‘Protein princesses’ – women who work out between four and five times a week – are driving sales of powders, shakes and bars. But how is shake brand Upbeat proving so popular with women both in and out of the gym?