Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.

54% of the world’s population lives in urban areas. Demographic shifts such as ageing communities have changed what people want and need from their city. Can brands help young and old people alike navigate more efficiently and connect with their surroundings?

Google Maps might be the go-to app for getting around in the Western world, but in China – where Google has had a number of run-ins with the government over censorship – the digital map industry is wide open, and a number of major players are drawing up plans for domination.

Predicted to become the biggest premium car market in 2016, China – a nation of a million millionaires – are buying more luxury cars than ever. Research from the Hurun Research Institute finds young, wealthy men to be the most prominent buyers.