Whole Foods has unveiled its plan to increase loans offered to local producers by $15 million in 2014. The increase in local shopping habits has been tipped to continue as one of the most important trends of 2014.

Following its first national advertising campaign that focused on quality and value, Whole Foods is promoting its sustainability in its stores. Using digital screens throughout the store, the upscale grocer is showing people the farms and fields where their food comes from.

On dinner tables across the US, eating dessert is on the decline, while healthier ingredients are enjoying their time at the top. More interesting, still, is the renaissance of the home-made meal. But what’s got Americans tying their apron strings, and heading back into the kitchen?

With a powerful elite of foodies taking to social media and demanding all things 'local, 'real', and 'independent' how can big food companies challenge the perception that they're part of the problem?