The Indian e-commerce market is expected to grow from $2 billion in 2013 to $8.5 billion by 2016. Most of this growth will come from clothes, shoes and accessories - showing that tech-savvy Indian consumers have grown to trust online shopping. But what's driving this shift?

In a country where e-commerce is widely considered a non-starter, Flipkart has revolutionised Indian online retail with its simple execution and broad product range. But has it really changed the inherently wary attitude of Indian consumers?

For the past decade, modern supermarkets have struggled to tempt Indians away from local shops. Now, Amazon is trying to change that. KiranaNow is a service that lets shoppers browse and order from their local convenience store and get items delivered in between two and four hours.

Speaking at a pan-African textile and clothing trade in Cape Town, Sascha Breuss, managing director of fashion retailer Zando, spoke of the importance of e-commerce in Africa. He predicted that it would start to become a serious competitor to bricks-and-mortar stores.