With one new book added to Amazon every five minutes, the independent bookstores in the UK that haven’t already gone out of business are struggling to compete. By launching a personal, virtual bookshop, Penguin Random House is challenging the internet behemoth at its own game.

Generally, e-reading simply involves tablets and e-books – but a new relationship is developing where literature and online virality are intertwined. Booktubers are broadcasting their favourite reads to thousands of fans. But how has YouTube become a home to bookworms?

As a publisher in the 21st century, how do you capture the attention of a generation of kids raised on tablets and computer games? Author James Frey thinks he has the answer –Endgame, a book that transcends its pages onto social networks and into the real world.

Reading is an emotional experience. Books can make you laugh, cry or feel scared - but can technology make them even more immersive? MIT's Media Lab has created a book that lets you really feel and experience first-hand the emotions and environments described in the text.