What did you want to go as this year? Daenerys fromGame of Thrones?Frozen’s Elsa? In the US, people are spending more year on year at Halloween, on costumes, cards and party decorations. But as a season driven by last minute spending, how do retailers cater to the market?

More calories were consumed in snacks during the 2015 Super Bowl than at Thanksgiving dinner in 2014. Snacking in the US is at an all-time high, with 91% doing it daily. So why is the 'little and often' habit replacing traditional meals? And what does the average American really want from a snack?

Once upon a time, the avocado was just another obscure fruit, popular only amongst the most dedicated of foodies. Today, it’s gone mainstream to become a staple in the health-conscious American's diet. But how has the avocado pulled off such an enormous surge in popularity?

Why is 'natural' enjoying a rebrand? How has convenience food smartened up? Is local liquor the new craft beer? And why is everyone eating breakfast for dinner?