Stealing mum or dad's iPad to watch a show or play a game has become second nature for Gen Z. But Amazon now wants to give them their own tablet. The Amazon Fire Kids Edition is packed with educational content and kid-friendly movies to ensure they’ll never grab for mum’s gadget again.

With news that Amazon and Netflix are launching new children's shows, a new battle is shaping up among media and technology companies to find their own slot in the increasingly media-saturated lives of preteens, many of whom are now using smartphones and tablets to access videos.

Almost half of eight-year-olds have decay in their teeth. Philips aimed to gamify the brushing process by turning its Sonicare brush into a controller for a game. But just weeks after launching, it had to be re-thought – the game was making teeth-cleaning too fun.

The internet is now part of the environment that children grow up in, and parents are justifiably concerned about what their kids are exposed to in the digital space. To the relief of worried parents across Britain, the BBC has announced child-centric streaming service iPlay.