Japanese Prime Minister Shino Abe wants to bring "the supermom" to the rescue of Japan’s troubled economy. The PM has promised to ease the way into the workforce for women with more state-subsidised childcare. But in the context of entrenched societal and corporate norms, will this be achievable?

By 2020, Japan's prime minister Shinzō Abe wants women to fill 30% of the nation's senior management roles. Yet despite efforts to get women into work, a growing number are targeting domestic bliss. Are dreams of a family funded by a high-earning husband anything more than a fairytale?

With more women than ever working in Japan, the need for quick, nutritious meals has become of utmost importance for busy wives and mothers. How have depachikas – food halls in department stores across the country – helped overturn cultural stigmas surrounding ready meals?

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?