From Avon ladies to Tupperware parties to Ann Summers soirees, peer-to-peer selling is an established business model for companies, with most aimed squarely at middle-aged women. But now Willa is hoping that Gen Zers can revive its brand by selling lip shimmer and face wash to their pals.

More mums are choosing to become their own boss and look after their children at the same time. But does ‘motherism’ – the prejudice that paints ‘non-working’ mums as unsexy slobs – really motivate women to go back to work just to remove the ‘stay-at-home’ label?

The entrepreneurial bug has been contagious in Japan, and much like the rest of the world, crowdfunding has become the go-to kick-start for new businesses. Increasingly, these sites are populated by women, who are now responsible for 50% of Japanese crowdfunding projects.

Maternity is a milestone when a significant number of women choose to stop working. And for new mothers in India, very few organisations offer benefits to keep them on board. But now, faced with the struggle of keeping a hold of talent, companies are taking steps to retain female employees.