Representing nearly 20 percent of the online population in the US, the so-called ‘Power Mums’, who rely on technology to stay connected with their families and organise their busy lives, wield more influence than ever before.

E-commerce can be a struggle for supermarkets, but Asda hopes its #SaveSummer campaign can boost excitement. It's all about making grocery shopping more social, story-led and instinctive – but are consumers ready for such a big step?

Jessica Alba's start-up The Honest Company captures a growing demand for socially-conscious baby brands. As competitors try to balance quality, affordability, convenience and safety, it delivers them all through an innovative e-commerce model.

Many fear that helicopter parenting leads to a mollycoddled, risk-averse generation that lacks real socialisation – hindering their creativity, success and happiness. But how are parental roles changing? And what can be done to take back control?

Germany's Waldkindergarten - outdoor pre-schools - send kids to learn and fend for themselves in the great outdoors. But as the idea goes global, what’s making a generation of helicopter parents decide to let go of the reins?

Busy parents want quick, healthy options to feed their children, but it can be hard to know what's best for them. Ella's Kitchen has eschewed crowd wisdom, building a baby food brand that’s an authority for parents and kids alike.

“The most popular debate in China today,” writes columnist Kelly Yang, “is whether you're ‘dad enough’.” But what turned a reality TV show featuring cute kids and their hapless caretakers into such a hot topic in the world’s most populous country?

As people become increasingly dependant on technology, parents are anxious to equip their kids with the tools they need to adapt. How? By teaching them the basics of software programming.