Wet Productions has introduced the 'My Virtual Boyfriend' app to save you from the horrors of dating. Users can find their 'match' by choosing and customising a guy. Luckily, you can also swap him for a better one. If only you could do that in the real world.

Saying “I love you” costs nothing. But for Valentines day 2015, Americans are set to spend $18.9 billion on flowers and fancy dinners anyway. And we’re not just buying presents for our significant others anymore; teachers, friends and pets are getting showered with love and chocolates too.

If social media can help improve our social and work lives, why not our intimate lives too? Combining social media with real-life hardware, Kiiroo offers people the chance to actually touch their partner online – making virtual sex very, very real.

To promote its new Spring collection, Gap has created a three minute love story for Instagram. A new 15-second episode is released weekly until the launch of its upcoming line. But do Gen Y and Z really prefer short and snappy content? And who wants to watch an ad from Gap on Instagram?