As the world goes mobile, almost every brand has a social media presence. With 15-second Instagram videos set to dramatic music, the BBC is taking a modern, bite-sized approach to news that’s ideal for small screens.

‘Sip and Surf Party XXX’ sounds like the kind of risque photo that once gave Snapchat a bad reputation. It’s actually the first episode of the messaging platform’s new original series; part of ongoing efforts to develop into more than just a platform for teen sexting.

The word ‘webisode’ isn’t often associated with quality viewing. Finding content worth watching usually means trawling through cat videos and porn. Yet one in three Americans would give up TV in favour of online. CanHigh Maintenancechange perceptions of made-for-web content?

In a quest to reach Gen Z, Benzac Acne Solutions has createdThe Benzacs– an 'Insta-dramedy' that follows four high schoolers and their teen dramas as they strive to be cool while being true to themselves. It's got all the makings of a John Hughes film but in the form of 15-second videos.

Gen Z had eluded Subway. Teens are watching less live TV, so they don’t see its ads, and they don't like direct advertising. So Subway launched sitcomThe 4 to 9ers, and the first season attracted 18 million viewers. But who wants to watch a TV show created by a fast food chain?

Chaego – whose name is Korean for 'Best' – is an aspiring singer. Mirae – literally translated as 'Future' – is a Samsung employee with her sights set on success as a regional specialist. Together they're the stars of Samsung's six-part web seriesThe Best Future.

Research from Vibrant Media has found that branded content is almost as trusted as editorial content - while 35% of people trust editorial content, branded advertorial content only lies 2% behind this at 33%. How will brands respond to this surprising revelation?

Has social media killed the art of conversation for teens? Not according to author, social media expert and youth researcher danah boyd - who says it's "nothing more than a release valve to changes that have happened in the real world." We caught up with her to learn more.