What makes content shareable? Why would someone share a video campaign on Facebook? Or tweet about a brand? Marketing professor Dr. Zoey Chen, who co-authored a paper with Jonah Berger, sat down with Canvas8 to explain how the way we discover content online affects the way we share it.

When the Olympics roll around every four years, the 16-day extravaganza unites the world in a celebration of sport. But with two cities withdrawing their bids for 2024, the event’s prestige is in doubt. Can reconnecting with its core values make the Olympics – and its sponsors – more appealing?

A clutch of new sports have been recommended for inclusion at the 2020 Olympic Games in Tokyo. Among them are surfboarding and street skateboarding, chosen as part of a package that covers "emerging, youth-focused events, which are popular both in Japan and internationally."

Extreme sports have long been associated with risky behaviour, yet you’re fifty times more likely to pick up an injury playing rugby than rock climbing. Now, some of these supposedly perilous pursuits may be making their way into the 2020 Olympics. So is ‘extreme’ about to go mainstream?