January may be the most depressing month of the year for some, but for football fans it’s an exciting time; as the transfer window opens, clubs scramble to buy and sell players. To mark the occasion, Molson Coors and Sky Sports have launched Done Deal, a special edition beer.

A clutch of new sports have been recommended for inclusion at the 2020 Olympic Games in Tokyo. Among them are surfboarding and street skateboarding, chosen as part of a package that covers "emerging, youth-focused events, which are popular both in Japan and internationally."

Protein is no longer just for pumped-up gym boys, it’s for girls too. ‘Protein princesses’ – women who work out between four and five times a week – are driving sales of powders, shakes and bars. But how is shake brand Upbeat proving so popular with women both in and out of the gym?

Boxing has already shaken up boutique fitness in the US, and it’s now arrived in London with KOBOX, which offers a non-contact version of the sport where people learn to throw punches and fight in a ring. Why are women swapping a slog on the treadmill for something a lot more powerful?

Strava, the socially focused, GPS-powered activity tracker, has taken the fitness world by storm. It’s had an especially profound impact on the world of cycling, with thousands of riders going to extreme lengths to claim the virtual prizes it offers. But what makes the platform so addictive?

Rather than dramatically breaking into the mainstream, virtual reality has slowly acquiesced into the collective consciousness. The arena of sport, however, provides a unique opportunity for the tech, potentially transforming these perennial pastimes for fans, players and sponsors alike.

In October 2014, tens of millions of people across the world tuned in to live stream a sporting event. But it wasn't American Football or soccer, it was watching two teams - one Chinese, one Korean - compete in the computer gameLeague of Legends.

Beneath London’s Waterloo Station you’ll find a 3,000 square metre space housing an 850-capacity music venue, gallery, cinema and skatepark. This isn’t an old stomping ground passed down through generations of skaters, but the latest branded experience from US footwear giant Vans.