A sexual awakening is occurring in China. As young people experiment with sex, drugs and civil disobedience, this shift has shades of the West’s cultural upheaval in the ‘60s. But are conservative values still shackling the majority? And to what extent can China’s youth really cut loose?

Whether driving Lamborghinis or splashing out at Louis Vuitton, the 20-something sons and daughters of China’s wealthiest business moguls are living the life. But as a nation in the midst of an anti-austerity drive, no one in China likes a show-off. Are thefu’erdaireally as bad as their rep?

Renowned for an insatiable appetite for luxury, within ten years China will account for 50% of global luxury purchases. But as discretion becomes the mark of distinction, who are these luxury consumers, how are their tastes evolving and what compels them to part with their cash?

Has it become cool to be kind? Why are image-conscious men swapping power tools for man bags? Can we really get a local touch from a globalised brand? And does the future of the luxury sector live online?