Whether Moët & Chandon or Grey Goose, luxury alcohol brands utilise a range of marketing techniques to maintain a veneer of exclusivity. And for Polish brand Fashion TV – which boasts a synonymous alcohol range – nothing says 'luxury' better than booze that's stocked in Dubai Duty Free.

Has it become cool to be kind? Why are image-conscious men swapping power tools for man bags? Can we really get a local touch from a globalised brand? And does the future of the luxury sector live online?

Savvy shoppers have grown wise to organic labelling and greenwashed brands that claim to be ethical. And they're increasingly sceptical when it comes to the word 'premium', too. Brits have grown cautious of the term, believing it's just another way for brands to command a higher price tag.

As travellers, we’re now more savvy and time-precious than ever before. We love short city breaks more than two weeks in the sun and prefer living like a local to holing up in hotels. Our holiday habits have changed dramatically, but how has our approach to booking a vacation shifted?