Organic snack brand Hippeas is looking to replace the guilty mid-afternoon treat with something to be proud of. Its flavoured chickpea puffs are targeted towards the ‘modern hippie’ – Gen Yers obsessed with health and wellbeing – but how is it standing out in the crowded health food market?

Fad diets come and go, but few have had the staying power of gluten-free. While just one in every 133 Americans suffers from celiac disease – an intolerance to gluten – around 23% claim to be cutting down on bread or baked goods in a bid to avoid it. But would they even know gluten if they saw it?

Over half of Gen Yers identify as ‘foodies’, and more would rather go to a food festival than a music festival. But is it all clean eating blogs, food porn, and blowing entire paycheques at Whole Foods? Canvas8 sat down with Brits between the ages of 18 and 35 to find out what they’re really eating.

Why is it now cool to be a moderate drinker? How has vegetarianism gone mainstream? What’s driving people to become more adventurous eaters? And do home cooks no longer care about using processed ingredients?