Major corporations used to have their pick of the best minds as they left university. But there's now a talent shortage, and 53% of UK workers say that no amount of money could tempt them to a company with a poor employer brand. So how can businesses build their brand to attract the best applicants?

With people fearing that an hour to see a doctor up could make them miss a vital meeting or simply make them late, ZocDoc is allotting time specifically for preventative check-ups. And showing concern for employee health is just as good for a company’s constitution as its workforce.

LifeWorks is an app that takes a seek-and-destroy approach to employee dissatisfaction, allowing companies to address the most common worker complaints. With Gen Y employees more entrepreneurial than ever, the app is battling on behalf of the traditional workplace.

From Etsy stores to YouTube channels, a generation of young people are starting up their own 'side hustle’ outside of the regular nine-to-five. What’s driving these predominantly Gen Y workers to trade their free time for toil, and what does this reveal of their changing values and lifestyles?