Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?

No one can resist puppy dog eyes – whether it's for your own dog or a stranger's on the tube. The reason you can’t get enough of your dog is now scientifically proven – people don’t exaggerate when they say they love their dogs; they feel the same affection for them as they do their own families.

Having a sought-after address is no longer enough for India’s super-rich, whose appetite for extravagant homes is set to grow as the nation’s population of billionaires and millionaires expands in the coming years. What are wealthy Indians looking for from their four walls?

From malls in Mumbai to fine dining in Delhi, Indian shoppers are developing a taste for the high life. And between increases in disposable income and a rapidly growing population of HNWIs, they’ve got the money to buy into the luxury lifestyle, fuelling the market’s growth.