The US car insurance industry is worth around $199 billion - but car use is declining, and one third of people sought a new insurer in 2013. Adapting to changing usage patterns and customer demands, Metromile makes insurance more customer-friendly with a pay-by-the-mile scheme.

After much difficulty for the industry in the wake of the recession, new car sales have been steadily rising since 2012. Yet a growing number of Gen Yers are no longer buying cars outright, leasing them instead. Why are Personal Contract Purchases taking off? And are they here to stay?

Trōv is aiming to make insurance more appealing to Gen Yers by ditching complicated policies, instead providing simple and flexible protection through an easy-to-use app. But can it win over a generation of consumers who still see coverage as an optional extra rather than a necessity?

It’s long been debated whether men or women are better drivers, and despite rules preventing insurers changing their offerings based on gender, research has revealed that men pay far more for their car insurance than women, as companies are taking wider risks into account.