Chinese Gen Yers who value cultural sophistication and high-end shopping are flocking to France and Japan, according to a new report on luxury travel. With $64,000 a year to splurge on holidays, they’re eating, drinking and shopping their way through the high life.

What’s got so many Chinese thinking about themselves? Why are so many women filing for divorce? And how is China’s pollution problem fuelling on-demand culture? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by China people in 2016.

Unlike some countries in the West, people in China generally feel positively towards what globalisation can do for their economy and the nation's future. But they still have some concerns about Westernisation, and want to ensure that local culture and tradition is preserved.

Gift-giving is an important part of social interactions in China, oiling the wheels of a relationship system between friends, family and colleagues. Yet recent years have seen Western influence, digital platforms and rising wealth reshape the practice, creating new opportunities for brands in the process.