While luxury brands move away from the ‘stuffy’ traditions, a new breed of hotels that spans the entire price spectrum is competing to meet the needs of the digitally dependent Millennials. But how is such a long-standing industry redefining itself to meet the needs of Gen Y?

Are you the kind of person who leaves a hotel room in a mess or takes more than the complimentary soap? The Art Series Hotel Group is turning the tables on today’s empowered consumers with reverse reviews, but can the threat of public shaming or a promise of special perks get guests to behave?

It’s no secret that people are more likely to treat themselves while on holiday – but how they’re doing so is changing, as experiences take priority over goods. One luxury lodging chain is teaming up with Rolls-Royce to offer a complete VIP experience, both in the hotel and on the street.

Luxury advertising in Las Vegas is typically aspirational, offering an idealised picture to tourists who arrive seeking the perfect gambling and entertainment experience. But the five-star Venetian resort is flipping the script, welcoming individualism and eccentricity instead.