While luxury brands move away from the ‘stuffy’ traditions, a new breed of hotels that spans the entire price spectrum is competing to meet the needs of the digitally dependent Millennials. But how is such a long-standing industry redefining itself to meet the needs of Gen Y?

The traditional hotel star rating doesn't work for Millennials. But from updating décor to offering choice and control, Marriott International is rethinking their business model in a $60m rebrand that focuses entirely on the Millennial mindset.

Can bad customers be fired so as to encourage and consolidate a brand's core customer base? According to Alamo cinemas, which publicly shamed a less-affable customer they wanted to dissociate their brand from, the answer is 'Yes'.

With over 61% of people reading online reviews before making a purchase decision, it’s even more important than ever to separate the good ones from the bad. But with peer reviews and professional write-ups often having contrasting opinions, who should we trust – and why?