The wellness movement has already washed over the West, and it's now trickling into India. The country boasts a small but growing market for healthier food and drink, and despite their typically higher price point, health-conscious Indians are more than willing to pay.

The average Indian spends over 13 hours a week behind a stove, and, in 2014, consumed just 151 calories from packaged snack foods each day. Yet despite these positive dietary habits, India has the world’s third highest obesity rate. So where are all those extra calories coming from?

While many American fast food chains have set up shop in India, reinventing themselves in the process in order to appeal to local tastes, Domino’s stands out as a brand that’s gone one step further. Carefully balancing local tastes with the Western flavour that people associate with pizza, Domino’s has engineered a 72% slice of the market.

You won't find bowls of cereal or fast food on a typical breakfast table in India. Instead, people are sticking to traditional options, even when busier lifestyles leave less time for cooking. Now, food delivery companies are looking to conveniently cater to people's desire for traditional fare.