In the UK, 46% of households have a pet and two-thirds of owners regard their furry friend as a member of the family. Now, it’s increasingly common for workplaces to welcome pets. Not only do they lower stress levels, but they’re a great office perk for attracting Gen Yers.

Buying organic rabbit food, brushing your cat’s teeth, and sending your dog for hydrotherapy are no longer considered eccentricities. Pets are taking on human status, and they’re being treated accordingly. How can brands help enrich the lives of pet parents and their beloved fur babies?

Numerous studies have demonstrated the importance of sleep to physical and mental health – yet most teenagers don’t get adequate rest. To counter students’ lack of sleep, some schools in the US are offering nap rooms where pupils can chill, unwind and get a little shut-eye.

The UK is a nation of animal lovers, yet with the average lifetime cost of owning a dog being £16,000, getting one is an impossible dream for many people. Now, thanks to BorrowMyDoggy, those that crave the companionship of a canine can share a pooch at the touch of a button.