Country music has come a long way since its creation by banjo-wielding southerners in the 1920s. After Carrie Underwood rose to fame in Pop Idol, country music has taken the US by storm, becoming the top radio format in the US in 2015 with a 15% share of total listening.

Maxi dresses, flowing blouses and palazzo pants have made covering up cool. With its tunic-style dresses in colourful, African prints, Zuri is tapping into this trend for modestwear – but is it just the fashion world’s latest attempt at novelty, or does it reflect shifting attitudes to gender and identity?

Hard-working, outdoorsy, and down to earth, America has a whole new generation of Country Boys and Girls. In the eighth of a series exploring Gen Y and Z tribes in the US, Andrea Graham Richeson looks at how these young and ‘countrified’ individuals are expressing their traditional values.

Whether it’s the popularity of streaming services like Spotify and Apple Music, or the recent resurgence of vinyl, it’s clear that music is important to people. And according to research firm Repucom, it’s particularly significant for Gen Yers – 86% say they’re interested in music.