Hard-working, outdoorsy, and down to earth, America has a whole new generation of Country Boys and Girls. In the eighth of a series exploring Gen Y and Z tribes in the US, Andrea Graham Richeson looks at how these young and ‘countrified’ individuals are expressing their traditional values.
Andrea Graham Richeson is a New York-based writer, consultant and consumer anthropologist studying why people love what they love. She specialises in youth culture, gaming, fandoms, social media, and new media. She is the founder of the youth culture consultancy Youth Tribes.