Whether it’s betting on horses or buying a scratchy, gambling is big business. In fact, 68% of Brits gamble in some form. But with the industry’s tainted reputation threatening its future, what’s now driving people to place a wager? Canvas8 sat down with 20 men and women to find out why they gamble.

Ahead of England's opener at the 2016 Euros, Paddy Power parked a lorry outside the Russian embassy with ‘chat shit, get banged’ written in Cyrillic script. The stunt was part of the brand's ongoing 'Vive la Bantz' campaign, but how long will the gambling industry be able to get away with such antics?

They may not be smoking or taking drugs, but British teens are placing their bets. Be it on card games, fruit machines or via apps, almost half a million young teenagers are gambling. The overall rate of gambling among 11- to 15-year-olds is now 16% – which is twice that of drinking alcohol.

Australians love to gamble. In 2016, they lost more money per person than any other developed country. But betting shops and poker games aren't solely to blame. Slot machines are a big contributor, with a third of users expected to go on to develop a gambling problem.