With 79% of Americans keeping their smartphone on or near them for 22 hours a day, brands have become an integral part of our digital lives. But what kind of content do people engage with? New research suggests that 90% of people like custom content from brands.

Rather than letting their peers miss out, Tumblr users are dedicating themselves to translating Russian cat meme captions into English. The teamwork involved in translation is shifting memes from shared laughs to shared effort, and it’s fostering an even stronger sense of community.

Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.

Wholesome Memes don't aim to deride, discourage or disrespect, instead they’re about celebrating love, friendships and life itself. Memes used to be pithy or cynical reactions to cultural events, but now subreddits like /r/wholesomememes are using the format to spread a little positivity.