Germans are known for their love of a good beer, but in reality, mass market beer consumption is in decline as niche craft options are taking over. In a bid to reconnect with its audience, Beck's is launching a TV campaign that promotes its beer as an ideal companion to legendary events.

Did you know that the doner kebab was invented in Berlin? Or that Germans had cottoned on to kale way before it was cool? Canvas8 sat down with Ursula Heinzelmann – former chef and author ofBeyond Bratwurst– to get a flavour of what German foodies really serve up for dinner.

With one of the highest levels of beer consumption in the world, drinking is part of German culture. But in recent years appetite for beer has been declining, with 2013 being the 7th consecutive year sales have dropped - and people are turning to non-alcoholic alternatives.

In Germany, beer is considered a pure drink – brewed according to a 500-year-old regulation – but most people just want it to be cheap and easy to drink. A craft beer movement is gaining momentum as a result. But is German beer culture in danger of losing its heritage?