Nearly a third of Americans never floss, while 37% floss less than daily. But, with its high-quality filaments and Instagram-worthy packaging, Cocofloss wants to transform this oral care technique from a boring chore into a daily indulgence. Could it be the least ostentatious status symbol ever?

A third of Britons are ignoring dental hygiene advice by failing to brush their teeth twice daily. What's more, those brushing only once are much more likely to do so in the morning, regardless of the fact that an evening brush is more effective, suggesting that enjoyment trumps healthy routines.

‘Monday blues’ may be attributed to a series of factors, but most boil down to anxieties about returning to work. As this phenomenon gains traction in social science, how are brands turning the concept on its head to turn energise and empower people on the first day of the working week?

Osmo is adding physical and sociable elements to children’s tech by taking the principles of older games and dragging them into the present using a tablet, accompanying app and AR. With screen time increasingly under the microscope, could it help reposition gaming as a productive pursuit for kids?