When life gives you lemons, make lemonade. And with the music industry in flux, that's exactly what Beyoncé has done. Visual albumLemonadedebuted on HBO, before being released exclusively on Tidal, seeing sign-ups surge accordingly. Is this what the future of the album launch looks like?

The 'distracted boyfriend' meme spread across social channels much like other online sensations, but one Twitter user took it further by creating a narrative based on the series of stock photos that spawned the original image – highlighting how fan fiction is expanding beyond traditional media.

Amid the barrage of autoplay video clips on social media, a bunch of people standing completely still seems an unlikely source of entertainment. Unless, that is, those people have filmed themselves in an epic freeze-frame as part of the Mannequin Challenge.

MemeBroker is an app that treats memes like stocks, letting people invest in those that they believe will resonate with wider audiences. As people and brands alike grapple with an online space that’s in constant flux, MemeBroker is attributing real value to the understanding of web culture.