Microsoft has dropped its gun emoji, replacing it with an innocuous water-pistol in an effort to reflect the company’s values. The brand hopes the move will align with people who are pro-gun-control and show solidarity with Americans frightened and fearful of a 2018 marked by massacre.

Richard Shotton, author ofThe Choice Factory,argues that tech alone isn’t changing people’s core behaviours. Canvas8 speaks to Shotton about the behavioural biases thatcanbe applied to help brands better understand consumers and shape behaviour.

Aussies are keen to make a difference in the world, and are giving generously to charities. However, the Australian government isn’t spending in line with its citizens' values. This creates an opportunity for brands to help fulfill Aussies charitable ambitions where others in power are failing.

Spotify is looking to float on the stock market, having submitted plans to join the New York Stock Exchange. Spotify began as a disruptor of the music industry, and it's doing the same in the financial sector. But as it opens itself up to new shareholders, it's going to have to become more transparent.