Despite the health benefits involved when breastfeeding, the UK has one of the lowest breastfeeding rates in the world. Children's health experts are suggesting for schoolgirls to be taught about breastfeeding, in order to end the stigmatisation and normalise one of the most natural of processes.

'Breast is best' is the advice usually given to new mums who are considering the options of what to feed their babies. In reaction, milk sharing and donation is rising, and Hearts Milk Bank is using an app to encourage donations for the babies who are most in need.

US start-up Ambrosia Milk offers safe breast milk with a premium positioning that’s distinct from existing sources like milk banks, online forums and a thriving black market. As breastfeeding becomes increasingly politically charged, could this natural necessity become a commercial commodity?

With an increasing number of children in the UK living in poverty, Baby Bank Network in Bristol is using the food bank model to provide for families in need. This shows there's an opportunity for brands to forge meaningful partnerships that benefit both those in need and their bottom lines.