Kellogg’s is cutting the amount of sugar in some of its children’s cereals – and stopping marketing other cereals altogether – after coming under pressure from health officials. With a third of UK children now classed as obese, brands are actively looking to produce healthier alternatives.

Soft drink manufacturers in Australia, including Coca-Cola and Pepsi, have pledged to reduce the amount of sugar in their beverages by 2025. The move aims to tackle obesity from a corporate side and is likely to be welcomed by health-conscious Aussies looking to minimise their sugar intake.

RUNA is a natural energy drink that blends social responsibility with organic products. The idea of “clean and conscious energy” appeals to ‘always on’ US consumers who are looking for a boost without dirtying their ethics or spiking their daily sugar intake.

Amid growing health concerns, many Australians are cutting back on sugar, with 24% of them following a diet that restricts their intake. How are they satisfying their craving for a sweet sensation without resorting to artificial alternatives like aspartame that are often regarded with suspicion?