A GameStop voucher may seem like an ideal gift for a gamer, but it’s not necessarily what they’d want to receive. Canvas8 spoke to Julian Givi, a doctoral candidate at Carnegie Mellon University, to learn why a fear of missing the mark means people shy away from giving something more meaningful.

Gifts feel good to give and great to receive – but people don't always get it right. The Care Box Co. is making this process easier with customised care boxes based around moods and needs rather than occasions. It's built on the belief that every moment – large or small – is best marked with a gift.

It's not an uncommon experience to open a present on Christmas to find something not to your taste inside, and then having to battle to hide your disappointment in front of relatives. The Whilo app now wants to ensure that you never have to receive a dodgy jumper again.

For many Americans, gift-giving is an integral part of showing love for family, friends and even pets. But why are some groups prioritised when picking out presents? Canvas8 spoke to 20 men and women from across the US to find out what they think about gift-giving and who they can’t help but spoil.