A flashy ad or in-store promo may convince people to buy a new detergent or snack, but brands often struggle to turn these trials into repeat purchases. Canvas8 spoke to Wendy Wood, a professor at the University of Southern California, to find out how old habits stop new products from taking off.

The investing world can seem daunting, especially to those who don’t have much saved up. But with a $5 entry point, no need for major outlays, and a constant stream of information, condensed into an easy-to-understand smartphone app, Stash is helping Gen Yers build their portfolios.

Goldman Sachs’ first modern foray into retail banking, ‘Marcus’, is presenting itself as Main Street’s “teddy bear” rather than Wall Street’s “vampire squid.” If the bank’s positioning is convincing, its emphasis on transparency and ethics will appeal to Gen Y.

Dodo Pizza has firmly established itself as the Papa John’s or Domino’s of the Russian market. But its recipe for success is more complex than simply offering high quality and reasonably priced slices. How has a focus on tech and transparency fuelled the growth of this fast food brand?