Registering to vote is one of those boring things that's simultaneously extremely important, surprisingly simple and incredibly easy to forget about. If only there was an easy way of being reminded to do it. For a group of young digital creatives, there's a simple solution – goat gifs.

With attention spans dwindling and long adverts viewed as an inconvenience, big retail brands are now turning to GIFs in an attempt to captivate audiences and appeal to them with lol. By doing so, these brands are boosting their chances of getting people to share their content.

Privacy concerns and ad-dominated feeds have mainstream social networks like Facebook, Twitter and Instagram facing a ‘trust crisis’. Subscription-based platform Vero offers an alternative with the promise of transparency and control – but is it so different from established industry giants?

The omnipresence of adverts on social media platforms has many users tuning out or seeking to block them entirely. But research suggests that there are certain ways to stop people from scrolling past – and providing a bit of entertainment in the form of a GIF or video could help brands stand out.