Soap bars have gained a reputation as dirty havens for bacteria, with liquid variants gaining popularity due to this fear of germs. But a current lens of wellness is shifting perceptions. Could the humble bar of soap make a timely comeback in an age of ‘good dirt’, clean living and veganism?

What comes to mind when you think of a health food? A strange-looking product promising impossible results with words you don’t really understand? Bio-tiful is looking to change that. With its minimalistic packaging and approachable branding, it’s bringing kefir into the mainstream.

As Amazon moves into pharmaceuticals, over-the-counter meds could soon become through-the-mailbox meds. Couple this with growing comfort among American consumers for seeking medical advice online, and the diagnosis looks bleak for the country’s drugstore chains and independents.

An allergic reaction to food sends someone in the US to an emergency room every three minutes. Looking to lend a hand, AllerPal is designed to assist and educate caregivers for susceptible children. How is it helping parents alleviate some of the stress of managing their kids’ allergies?