Celebrities have half-jokingly called hotel lotion racist to highlight how it isn’t suited to the skin-needs of brown and black people. People are increasingly requiring brands to provide products tailored to their specific needs and feel a lack of doing so is unfair, and even a microaggression.

In 2009,Good Hairlaid bare the $684 million black hair care market, detailing the lengths black women go to achieve beautiful barnets. But with natural looks on the rise – 70% of black women currently wear or have worn their hair natural – are the days of chemical relaxers and $1,000 weaves over?

With 75% of catwalk models being white, it’s no surprise that young black women aren’t buying fashion’s token approach to diversity. Knots & Vibes is a London-based crochet brand rooted in the African-Caribbean community, using its platform to raise awareness of women’s issues and champion diversity.

For many people of colour, microaggressions like unsolicited hair touching are a common occurrence.Hair Nah!is a game that simulates these scenarios where players can fend off such attempts, in a bid to both vent grievances, while opening up a debate about social inappropriateness.