The number of over-60s in Brazil is projected to triple by 2050, yet only 30% of companies nationwide say they’re planning for the needs of an ageing population. Banking giant Itaú is part of this minority, launching the Viver Mais campaign to help older citizens stay active in later life.

Brazilians are set to flock to stadia across Rio in August for the Olympics, and locals have already proven their tremendous enthusiasm as spectators during the 2014 World Cup. But are they as enthusiastic when it comes to actually kicking balls, running races and pumping iron themselves?

For some women, giving birth is one of the most intimate experiences in life. But for a growing number of super-social Brazilians it’s become an event to be shared. Cine Parto turns births into live cinema sessions for the whole family to enjoy. Buts what’s the appeal of making your labour go viral?

Brazil’s economic crisis hasn’t just impacted people’s ability to spend. The rise in unemployment has left millions without private health plans, causing them to rely on a public system that’s notoriously inefficient. How is Dr.Consulta providing affordable, friendly care to the masses?