An opt-in feature on Tinder called 'My Move' will give women the choice to connect with people they've matched with, first. With a similar setup to Bumble’s women-speak-first methodology, it gives women a greater semblance of control over who they speak to, as well as peace-of-mind.

We’re used to swiping right on potential dates, but what about prospective friends? A proliferation of friendship apps have seen the swiping approach applied to the friendship market, too. Stigma still tinges these apps, but the realities of modern society mean that we may never have needed them more.

As swiping right has become the default in digital dating, OkCupid is reinforcing its core value of ‘substance over selfies’ with an ad campaign that reclaims the acronym DTF. By exploring the ways people get to know each other beyond the physical, it’s making a statement against hook-up culture.

Tinder has added encryption to its app, to ensure that people’s swiping activity is for their eyes only. Given its place at the intersection of romantic intimacy and data sensitivity, Tinder is taking more steps to make people feel safe and secure when looking for love online.