While there’s often little to differentiate one airline from another, Joon is adopting a different approach to get noticed. This new airline from Air France is aimed squarely at Gen Y travellers, harnessing the power of experiences to live up to their high holiday expectations.

An Australian city has pulled a tourist ad after accusations of whitewashing minorities out of the visuals. Brands are under increasing pressure to pay attention to how they represent their demographics – and the backlash shows that people aren't afraid to call out those that fall short of expectations.

Brands have long used famous faces in adverts to reliably boost the awareness and sales of their products. But what is it about star endorsements that make people stop and pay attention? And how is a desire for authenticity changing the expectations for celebrity partnerships?

Australians are avid travellers. And with trips away considered the perfect way for people to unwind and de-stress, the nation is taking more time to visit friends and family. Tapping into this motivation to travel, Tigerair is launching a campaign encuraging people to enjoy the little moments.