Despite a rise in public conscious over green issues, budget airlines have fuelled holidaymakers’ thirst for travelling further and more often. But the environmental consequences of this ever-growing market are huge. So why do people find it hard to live up to their eco-ideals when it comes to air travel? And how can brands help them to fly greener?

Unlike their predecessors, members of Gens Y and Z aren’t content visiting traditional tourist spots while on holiday. The Trippin app is helping these young travellers find off-the-beaten-track attractions through ‘playlists’ that are curated by their peers and digital influencers.

In 2011, Murad Osmann posted an Instagram shot of his girlfriend leading his hand through a door in Barcelona. That photo led to a project that has brought them millions of followers, a book deal, and a TV show. But how exactly did a few holiday pics launch such an influential travel brand?

Business execs suffer from a ‘perennial time-scarcity problem’, so it’s no surprise that they’re looking for ways to minimise wasted moments. Surf Air aims to save them hours at airports, offering unlimited flights on private business jets between selected European cities from £2,500 per month.