Customer loyalty is no longer something that retailers can rely on – it's become the norm to shop around for the best deal and 'cheat' on a favourite brand. Yet given how valuable a loyal customer can be for a business in the long term, which schemes can help to forge strong relationships?

As eco-friendliness becomes a must-have quality rather than a nice-to-have, American shoppers are increasingly expecting brands to practice sustainability at every level of their business. For these conscientious consumers, selling a range of green products is no longer enough.

Shoppers in the US are becoming more interested in a brand’s eco and ethical credentials, but only if the price is right. With many reluctant to pay a higher price for a sustainable product, many Americans believe it's the brand's responsibility to provide socially conscious items at more affordable prices.

From Crayola to Coca-Cola, General Electric to Everlane, brands that craft on home soil are loved on home soil; 98% of Americans will buy US-made products. But what’s so good about the ‘Made in America’ label? Canvas8 sat down with 20 men and women from across the States to find out.