P2P resale platforms such as Depop have boomed in recent years, but do brands have anything to fear from these digital communities? Canvas8 spoke to Dr. Catherine Armstrong Soule, an assistant professor Western Washington University, to discover how social selling impacts brand perceptions and loyalty.

The line between social networks and e-commerce is blurring, making room for platforms like Poshmark to attract users who have a passion for fashion but who also crave authentic, personal shopping experiences. How has this app captivated an audience of wannabe Gen Z entrepreneurs?

Instagram has crafted a global community of more than 600 million users. By announcing that it'll be launching an standalone shopping app, Instagram is targeting the 98% of Gen Zers who own a smartphone - two-thirds of which are interested in purchasing directly off social media.

Amazon is well on its way to building its own self-contained ecosystem. With the launch of its Instagram-inspired shoppable feed Spark, the retail giant is encouraging shoppers to post, share and discover new products without leaving the Amazon app.