Can tech be timeless? How are high-end brands courting style chameleons? And is status still about flashing bling? In this part of the 2019 Expert Outlook, we speak to three experts about why people want luxury to be more personality-driven and how they expect brands to engage them online.

Rihanna is teaming up with luxury fashion conglomerate LVMH to create her own luxury fashion line. This is the first time the luxury group has featured a line from a black female designer, and represents an attempt to reach a younger, more socially conscious generation of luxury consumer.

‘Sex sells’ was once the mantra of the fashion industry, but this sentiment is looking increasingly dated. Why? Because a consumer backlash is in full swing, with people having little time for old stereotypes. How have brands that once prided themselves on exclusivity become more inclusive?

The Burberry Foundation is launching an in-school programme that will encourage British school children to pursue a future in the creative industries. In the UK, careers in the arts have long been filled by the more advantaged in society, but schemes like this are helping democratise access.