Can tech be timeless? How are high-end brands courting style chameleons? And is status still about flashing bling? In this part of the 2019 Expert Outlook, we speak to three experts about why people want luxury to be more personality-driven and how they expect brands to engage them online.
Dr. Dina Khalifa is an experienced academic in luxury branding and marketing.
Florine Eppe Beauloye is the founder of Luxe Digital and mOOnshot digital. She is also the author of ‘Shine: Digital Craftsmanship For Modern Luxury Brands’ and one of the top 50 female leaders in Asia.
Pamela Danziger is an internationally recognised luxury market expert, author, and speaker who has specialised knowledge of the world's most influential consumers. A former recipient of the Global Luxury Award, she has also been named one of Luxury Daily's 'Women to Watch'. She's the author of ten books, including Meet the HENRYs: The Millennials that Matter Most for Luxury Brands. As a senior Forbes.com contributor, she writes on the broader retail market with a special emphasis on consumer trends and innovative retailers that are leaning into them.
Helen Jambunathan is an associate insight director at Canvas8. An anthropologist and writer, she leads strategic cultural research across academia and industry. She is a fellow of the Royal Anthropological Institute and the Association of Social Anthropologists of the UK and Commonwealth. Her work helps brands and organisations make more culture-connected decisions, and her analysis has been featured in media outlets including Bloomberg, The Guardian, and The Independent.
