Toyota's spot featuring Chuck Norris could hit all the right notes with fans of fad culture, as the godfather of the meme's name is appropriated to highlight the ruggedness of the automotive manufacturers truck range. In doing so, Toyota's timeless spot appeals to meme fans young and old.

Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

Dodo Pizza has firmly established itself as the Papa John’s or Domino’s of the Russian market. But its recipe for success is more complex than simply offering high quality and reasonably priced slices. How has a focus on tech and transparency fuelled the growth of this fast food brand?

A Domino’s promotion in Russia promised a lifetime’s worth of free pizza to anyone who got a tattoo of the brand’s logo. However, the fast food chain had to withdraw the offer after receiving an overwhelming response, demonstrating the lengths to which Russians will go for freebies.